Infiniti and Red Bull Launch “Kung Fu Vettel: Drive of the Dragon” Short Movie
In a somehow weird attempt to penetrate the booming Chinese market, Infiniti and Red Bull launched a short film on YouTube. It features reigning Formula 1 World Champion Sebastian Vettel, who becomes a master of Kung Fu in a story taking place outside the Chinese Grand Prix where product placement is king. Obviously, don’t expect a future future winner of the Cannes Movie Festival!
What do you think of this advertising effort? Pure genius or trying too hard to be cool?