Advertising fans will undoubtedly love the video following signed Hyundai. The Korean automaker uses a rather controversial technique to promote the i30 (aka Elantra GT in North America): hypnosis! It features professional hypnotist Peter Powers explaining the amazing experience he has tried with strangers (who are not actors in any way) and inviting us to visit a website so we can try the experiment and also be hypnotized online.

This is by far the most original automotive advertising campaign of 2012!

Facebook comments:

comments